Chanel launch Coco Mademoiselle Intense
It’s rare for Chanel to release a new fragrance, so when we heard there was an intensified of Coco Mademoiselle launching, we were hoisting the flags. Ushered into their suave Bond Street showroom, we were taken through the fragrance journey and got ready to plunge into the deeper, darker and even more captivating version of the original…
Perfumer Oliver Polge has constructed his composition around a far higher proportion of patchouli leaves atop a richly resinous amber base, swirled through with toasty tonka bean and addictive vanilla in their absolute (strongest) form.
Lovers of the orginal need not fear – your dose of Sicilian orange and Calabrian bergamot is still there, as are the fullsome garlands of rose and jasmine in the heart. It’s a tribute to Polge’s mastery that each element can be identified, but the character is definitely more mysterious, wavering between the freshness and a mischeviously seductive trail that lingers all day.
While in the showroom – surrounded by balloons and a grand piano, no less! – we were honoured to be among the first to see the new advertising campaign, once again starring Keira Knightley (incredibly, the muse of the iconic perfume for more than a decade, now) who cavorts and pillow-fights her way through what looks like the best party ever. Embodying the spirit of Coco Mademoiselle Intense, the film shows Knightley effortlessly transitioning from sophisticated modernity to exuberantly playful – just as we feel while wearing it…
Chanel Coco Mademoiselle Intense from £82 for 50ml eau de parfum
Buy it at chanel.com
Written by Suzy Nightingale