When we talked to Dior’s perfumer François Demachy

As readers of our magazine The Scented Letter will have realised from our latest Provence & Perfumers edition, Grasse’s position as the centre of perfumery is being reaffirmed. Dior‘s restoration of La Colle Noire, Christian Dior‘s home there, is another step in the Provençale town’s renaissance.

To coincide with the villa’s reopening, Dior have launched a fragrance of the same name – a stunning, multi-faceted woody-rose, ‘a sunny composition in homage to the land of Grasse, which plays a vital role in the history of Dior fragrances, and to its flower queen, Rose de Mai’, featuring an intense concentration of the Rosa Centifolia which grows there.

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