News

Smell you later – is your perfume preference decided in childhood?

A new study suggests our preference for perfumes may have already been decided in childhood, thanks to a process known as ‘imprinting’. Does this mean the scents we’re drawn to as adults have a direct link to those childhood associations…? Imprinting refers to the known phenomenon of certain animals and birds getting ‘fixated on sights…

Moresque – get your questions in for our Instagram Live event with founder, Cindy Guillemant!

We’re so thrilled to be hosting an Instagram Live event with Cindy Guillemant from the fabulous niche fragrance house of Moresque. Get the date in your diaries now! July 14th 2021 5pm (U.K. time) on The Perfume Society Instagram channel We’ll be discussing the launch of TWO new Moresque fragrances on the Instagram Live event,…

Scent wellness tips for summer – Why changing your fragrance is good for your soul

Can you re-set your mood and enhance wellness with scent? Scientists say… yes! Because changing your fragrance for something fresher when the warmer weather (finally!) comes around is not only a way of reinvigorating your scent wardrobe, but a way to actively improve your mental wellbeing, says Alfredo Fontanini, MD, PhD: ‘Each perfume is associated…

Fragrances for… feeling eau so sophisticated

Feeling sophisticated is in, not that it ever went away. Well, perhaps a little during lockdown. Now we’re (mostly) out of lounge wear and yearning for something a little more stylish, instead of squeezing into heels (we’ve not even tried) grant yourself an immediate hit of elegance and chic with these recently-launched scents. Sophisticated and…