The historic house of Boucheron is bringing you a very special Limited Edition of the classic, Place Vendôme White Gold… a glittering jewel captured in fragrance form.
Paying homage to the brand’s heritage as the first jewellery store on the square, Frédéric Boucheron chose no. 26 as the location of his boutique because it was the brightest area of the square, so that the sun would shine and those diamonds would sparkle throughout the day.
And so this edition is inspired by that light, that shines so beautifully on the legendary square in winter, highlighting the frost (and those diamonds) in a magical way.
Aiming to encapsulate the warmth of sunshine with a fresh winter breeze, with a gorgeous mix of fruits, citrus and pink pepper in the top, a collection of white florals in the heart and sweet vanilla and woods in the base.
The bottle, holding this Floriental/ Woody scent, is a masterpiece. Like a fine piece of jewellery to add to that collection on your dressing table, with White and Yellow Gold decorations that embody the kind of fabulous timeless pieces that Boucheron are so famous for.
Boucheron Place Vendôme White Gold EDP £80.00 for 100ml Eau de Parfum
Buy it at Selfridges
By Carson Parkin-Fairley