We have long known and celebrated the importance of niche fragrance houses and the great influence they now carry for the designer brands and the trickle-down effect they have for the mainstream market. Those mega brands now showcasing “unisex” scents in paired-down bottles across the range, florals for men and unusual note combinations? All these trends began long ago in the niche world – think of them as catwalk couture influencing eventual high street styles.
Of course, before BeauFort London had even officially launched, we were championing the house based on love at first sniff of their historically inspired yet ultra contemporary scents, and you can read our interview with founder Leo Crabtree, here.
Read our page dedicated to the BeauFort London to find out more about their inspirations and our thoughts on some of the fragrances themselves, but for those of you who haven’t yet tried the (now award-winning!) Fathom V – get ready to have your senses beguiled. It’s one of the most incredible shared fragrances we’ve smelled for some time – a humongously green, tousled bouquet of flowers tossed into roiling waves as guns fire a salute, sinking in to salty, opaque waters cloaking hidden treasures in the shdowy depths… And you can try it for yourself at home in our Precious Perfumes Discovery Box.
We would like to extend our congratulations to all the finalists in this hotly contested year, and are busily reading up on some of the more artisinal houses we’ve not yet had the pleasure of exploring. So really, think of the entire list of finalists as your must-sniff guide to all that’s uber-cool right now in the perfume world.
And for 2017, the winners are…