The Fifi’s are the perfume equivalent to the BAFTA Awards, as hosted by the Fragrance Foundation, and what a wonderful turn out it was! From Richard E Grant to Alesha Dixon, everyone was there to hail this fabulous industry and pay homage to some of the greatest successes over the past year.
As an extra little bit of excitement, one of The Perfume Society’s own chosen fragrances for our subscriber welcome gift, were crowned Perfume Extraordinaire– and quite right too! Atkinsons 24 Old Bond Street really is the best of British, and we adore this fresh, aromatic scent. Here’s what the brand says about it…
‘A devastatingly aromatic cocktail of juniper, rose and black tea deepened with a gorgeously eccentric note of smoky, oak-casked whisky. Bracingly fresh yet warmly embracing, it is the definitive last word in English elegance.’
And this very special award was granted with no bias – it was blind tested by people who really know their fragrance – the journalists shortlisted for the Jasmine awards.
Congratulations Atkinsons!….and if you want to sample this star in scent and others like it, take a look at our subscription benefits here.
Written by Alice Crocker
See the rest of the Fifi winners below….
Best New Print Advertising – Female Fragrance
Jo Malone London Peony & Blush Suede
Best New Print Advertising – Male Fragrance
Burberry Burberry Brit Rhythm
Best New Commercial – Female Fragrance
Chanel Chanel No.5
Best New Commercial – Male Fragrance
Jean Paul Gaultier Le Male
Best New Design & Packaging – Female Fragrance
Marni Marni
Best New Design & Packaging – Male Fragrance
Bottega Veneta Bottega Veneta Pour Homme
Best New Home Fragrance
Diptyque Un Air de Diptyque
Best New Female Fragrance in Limited Distribution
Tom Ford Plum Japonais
Best New Male Fragrance in Limited Distribution
Bottega Veneta Bottega Veneta Pour Homme
Best New Independent Fragrance
Byredo Inez and Vindoodh 1996
Perfume Extraordinaire
Atkinsons Mane – 24 Old Bond Street
Readers’ Choice for Women
Marc Jacobs Honey
Readers’ Choice for Men
Paco Rabanne Invictus
Best New Celebrity Fragrance
Rihanna Nude
People’s Choice for Women
Parfums Christian Dior Miss Dior Eau de Toilette
People’s Choice for Men
Paco Rabanne 1 Million Intense
Retailer of the Year
Harrods
Best New Female Fragrance
Giorgio Armani Si
Best New Male Fragrance
Paco Rabanne Invictus
Ultimate Launch
One Direction Our Moment
