Atkinsons 24 Old Bond Street takes the crown at The Fragrance Foundation Awards

The Fifi’s are the perfume equivalent to the BAFTA Awards, as hosted by the Fragrance Foundation, and what a wonderful turn out it was! From Richard E Grant to Alesha Dixon, everyone was there to hail this fabulous industry and pay homage to some of the greatest successes over the past year.

As an extra little bit of excitement, one of The Perfume Society’s own chosen fragrances for our subscriber welcome gift, were crowned Perfume Extraordinaire– and quite right too! Atkinsons 24 Old Bond Street really is the best of British, and we adore this fresh, aromatic scent. Here’s what the brand says about it…

‘A devastatingly aromatic cocktail of juniper, rose and black tea deepened with a gorgeously eccentric note of smoky, oak-casked whisky. Bracingly fresh yet warmly embracing, it is the definitive last word in English elegance.’

And this very special award was granted with no bias – it was blind tested by people who really know their fragrance – the journalists shortlisted for the Jasmine awards.

Congratulations Atkinsons!….and if you want to sample this star in scent and others like it, take a look at our subscription benefits here.

Written by Alice Crocker

See the rest of the Fifi winners below….

Best New Print Advertising – Female Fragrance

Jo Malone London Peony & Blush Suede

Best New Print Advertising – Male Fragrance

Burberry Burberry Brit Rhythm

Best New Commercial – Female Fragrance

Chanel Chanel No.5

Best New Commercial – Male Fragrance

Jean Paul Gaultier Le Male

Best New Design & Packaging – Female Fragrance

Marni Marni

Best New Design & Packaging – Male Fragrance

Bottega Veneta Bottega Veneta Pour Homme

Best New Home Fragrance

Diptyque Un Air de Diptyque

Best New Female Fragrance in Limited Distribution

Tom Ford Plum Japonais

Best New Male Fragrance in Limited Distribution

Bottega Veneta Bottega Veneta Pour Homme

Best New Independent Fragrance

Byredo Inez and Vindoodh 1996

Perfume Extraordinaire

Atkinsons Mane – 24 Old Bond Street

Readers’ Choice for Women

Marc Jacobs Honey

Readers’ Choice for Men

Paco Rabanne Invictus

Best New Celebrity Fragrance

Rihanna Nude

People’s Choice for Women

Parfums Christian Dior Miss Dior Eau de Toilette

People’s Choice for Men

Paco Rabanne 1 Million Intense

Retailer of the Year


Best New Female Fragrance

Giorgio Armani Si

Best New Male Fragrance

Paco Rabanne Invictus

Ultimate Launch

One Direction Our Moment

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