We’re rather thrilled the Art and Olfaction Awards are coming to London in April 2018! The awards (aka ‘The Golden Pears’) are a program of The Institute for Art and Olfaction, a non-profit organisation based in Los Angeles, USA.
An annual event showcasing the very best niche and artisan perfumes from around the world, independent perfumers and small-scale brands are invited to submit their fragranced wares (closing date is November 1st though, folks, so you need to get a wriggle on!) by filling in the online form, and then sending a 20ml bottle of the perfume for judging.
The rules are as follows…
‘For the 5th annual awards, we accept submissions from independent and artisan perfumers, and experimental practitioners with scent from all countries. Brands must be independently owned, or owned by a parent company with no more than four fine fragrance holdings in its brand portfolio. In the independent and artisan categories, we accept perfumes first released to market between January 1 and December 31, 2017. In the Sadakichi Award, we accept projects that had or will have their public début between December 1, 2016 and December 31, 2017.’
The Institute for Art and Olfaction say: ‘Awarded to just four perfumes and one experimental project a year, The Golden Pears is designed to raise interest and awareness for independent and artisan perfumers – and experimental practitioners with scent – from all countries. By shining a spotlight on perfumery’s most outstanding creators, we hope to help generate support for independent practices in perfumery as a whole.’
Submissions close: November 1st, 11:59pm PST
Physical submissions must be received on or before November 14th, 2017
Round one judging : November 14, 2017 – January 15, 2018
Round two judging: January 15 – March 1, 2018
Finalists Announcement at Esxence: April 5, 2018
5th annual Art and Olfaction Awards at The Tabernacle in London: April 21, 2018
Niche perfumery was once viewed somewhat sneeringly, but the larger brands have had to sit up and take notice in the last few years (indeed, acquiring a few of them along the way to add to their existing portfolios), because those brands have ploughed the way for new trends to emerge, a fresher breath of air that provides a barometer for the rest of the industry. Whether perfume-lovers are directly seeking out more unusual and under-the-radar brands because they ‘don’t want to smell like everyone else’, or perhaps we’re all just getting a little braver in our fragrance choices; it’s become clear that niche is the new black.
And we can’t wait to see what the awards uncover next…
Written by Suzy Nightingale