Your introduction to Spring’s floral fragrance trend…
It’s offical: flowers are back in the fragrance world. Perhaps you thought they never went away (indeed, they’re the backbone of practically all fragrance formulas) but we can assure you that Spring 2018’s launches point the way to fully embracing petal power in exciting and conemporary compositions – from bohemiams frolicking in wild flower meadows, to vampish vixens smouldering beguilingly: these flowers certainly aren’t granny’s knicker-draw anymore…
Probably the most easily identifiable notes in perfumery, you may recognise some florals at first-sniff – rather reassuring in these days of sometimes confusing contemporary scents – and they are perfect to indulge in wearing on days the sky’s the same colour as the pavement. But floral scents have several sub-categories, now – from the fruity to the so-called ‘floriental’ – so where does one category end and another begin, and which ones should you explore first depending on your personal preferences?
– Rose has long been considered the ‘Queen’ of perfume, the two main varieties being rosa centifolia, found in the South of France, and rosa damascena (known as Damask rose) primarily from the Middle East, with a dozen exclusively grown May roses from Grasse famously within every bottle of Chanel No.5.
James Craven – the fragrance archivist of niche perfumery Les Senteurs, tells us that many customers (particularly women) come in confidently declaring they ‘hate rose fragrances,’ and he breathes deeply while subtly showing them some scents that beautifully harmonise the rose with other complimentary material. As they inevitably adore one of these, James then charmingly admits it’s simply swathed in the stuff – a strong case for always being led by your nose and not your preconceptions, we feel!
– Jasmine is the second most-used, entwining its heady white blossoms within virtually every floral fragrance you care to mention – tiny though the flowers are, their scent is animalic, often called ‘indolic’ (referring to indoles also found within gardenia, honeysuckle, lilac, and tuberose), and utterly addictive. One ounce of fragrance, such as the classic Jean Patou’s Joy, can lavishly contain 10,600 jasmine flowers!
– For less va-va-voom in a scent, look for the powdered green of violet, delicacy of lily of the valley, suede-like softness in iris, waxy freshness of magnolia, and cashmere-like fluffiness of mimosa. Sprinkled with hot spices and exotic extractions (crossing into ‘Floriental’), juiced-up with fruit (becoming ‘Fruity Floral’) or buried within deeper, more mysterious creations – there truly is a floral fragrance for every one of us, with many men now delving into fragrances where floral notes are centre-stage.
Ready to get petal-powered? Discover some of the specially curated Brand Discovery Boxes we’ve chosen, in which the characters of florals have been fully explored – from the vampish divas to more softly swooning – there truly is a bouquet for everyone to adore…
Cochine is Vietnam’s first luxury fragrance brand – and one that we are totally obsessed with! Created to inspire you, Cochine’s collection captures the romance of a sun-warmed exotic garden as its enchanting florals unfold into the evening air. Specially selected from their portfolio of unique botanical scents, you’ll find yourself enraptured by roses, jasmine, gardenia and the newest fragrance – Tuberose & Wild Fig.
Cochine Floral Collection £35
Discover Molton Brown‘s interpretation of some of perfumery’s most precious ingredients with this colourful selection of their best-selling scents, from delicate floral Blossoming Honeysuckle & White Tea to dreaming of dozing beneath fragrant canopies of flowers with the exotic Ylang Ylang, and many floral facets in-between…
Molton Brown’s Art of Fragrance £12.50
Hand-crafted in England, created from the essences of real flowers, fruit and spices, Shay & Blue‘s invite you to explore their most-loved scents. Pocket-sized and beautifully presented in their signature blue and white stripes, the set also boasts Framboise Noire – a mesmerising floriental of cassis berries, jasmine and patchouli.
Shay & Blue Precious Miniatures £65
This limited edition collectible box has been designed especially to showcase Les Infusions de Prada in six of the most adorable and desirable 8ml miniature eau de parfum bottles… Featuring notes of iris, orange blossom, heliotrope and the often overlooked carnation (think spicy and hot yet dry and fascinating) it’s a perfectly refined way to get your nose around floral ingredients.
Prada Parfums Les Infusions de Prada £36
Written by Suzy Nightingale