Acqua di Parma have long been known as the go-to for stylish gents who wish to be wonderfully fragranced, and now Selfridges add to the experience by opening a brand new Acqua di Parma Barbiere space, for an exquisitely scented grooming experience – and just in time for Christmas, too!
Located next to the Men’s Beauty Workshop in their Oxford Street store, Barbiere promises to be ‘…an intimate and refined yet relaxed space where the modern man can indulge in the ritual of a traditional Italian shave, pick up his grooming essentials, and discover the Acqua di Parma fragrant universe.’
Marrying the brand’s signature yellow in soft furnishings with luxurious woods and that innate Italian style – we think it looks distictly Wes Anderson in character – it’s a welcoming place to take a few minutes to unwind, be pampered and experience for yourself some of the wonderful (and heavenly scented) products they offer. Even better: to have someone else do all the hard work for you!
Services will include a proper Italian Traditional Shave (£45) which takes 30 minutes and involves cut-throat razors, hot towels and a soothing Colonia aftershave; a Prestige Shave (£59) for 50 minutes, with facial and eye massage, full consultation and double-shave (for ultra-smooth chops!); various hair-cutting / beard-wrangling options and any number of fabulously indulgent treat packages.
The perfect way to ease yourself into the festive season, have a pre-NYE spruce-up or to give as a thoughtful gift idea, the Acqua di Parma Barbiere experience will be open from 17 December 2018, at Selfridges, 400 Oxford Street, London.
Written by Suzy Nightingale