National Fragrance Day is on March 21st every year, and we want you to all join in by putting your best face – and fragrance – forward for a #smellfie tomorrow…
National Fragrance Day is a wonderful day in the perfume calendar, entirely devoted to revelling in fragrance’s glories.
Four years ago, we came up with the idea of the #smellfie – a selfie with a scent you love. Little did we know it would lead to thousands of fragrance fans all over the world sharing their photos, with celebrities (including all of Little Mix) joining in!
The Perfume Society is inviting everyone to upload a #smellfie – holding an all-time favourite fragrance, or simply to share the scent you’ve chosen to wear that day.
Once you’ve selected your scent (and believe us, we feel your pain in choosing!) simply take a picture of you holding it and upload to Instagram, using the hashtag #smellfie and mentioning @theperfumesociety, so we can spot your photos.
We’ll be keeping an eye on our feeds all day long, and we’ll repost as many as possible that really tickle our fancy. (Creativity is encouraged!)
What’s more, we’re offering five signed copies of The Perfume Bible (which we’ll also send internationally!), with a year’s print subscription to The Scented Letter in addition for the #smellfie we love the most.
Happy snapping – we cannot WAIT to see what you come up with this year!
Written by Suzy Nightingale