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Versace

DONATELLA_VERSACEGlamour. Sexiness. Style. Since the late Gianni Versace (1946-1997) first sent a model down the catwalk, Versace has been combining rock & roll with fashion and red carpet va-va-voom. As Donatella Versace (who took over at the helm of the fashion house, after her brother’s death) observed to Nicki Minaj in Interview, ‘Versace was – and still is – about the sophisticated woman who is elegant, not afraid of her own sensuality, and not afraid to dare or take risks in life’.

You can spot Versace at 30 paces. From the signature Medusa head to the baroque prints, the Greek fretwork patterns to gilded details, we can count on the fingers of one hand the fashion names that enjoy the widespread recognition that Versace does, across the globe. As Vogue comments: ‘Versace doesn’t make clothes that are avant-garde, arty or untouchably elegant; it makes clothes for red carpet photo calls in Cannes and parties aboard a rap mogul’s mega-yacht in Monaco’.

Designed to get flashbulbs popping, Versace‘s clothes have always been a natural choice for celebrities. Elizabeth Hurley sashayed into the London première of ‘Four Weddings and a Funeral’ (starring her boyfriend at the time Hugh Grant) in a Versace safety-pin dress, which even became known as ‘That Dress’. David and Victoria Beckham famously wore matching leather Versace biker outfits to a Versace party. Sarah Jessica Parker wore Versace in the final episode of ‘Sex and the City’ – and so it goes on. And most recently, supermodel Gigi Hadid became the face of Versace.

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And Donatella herself? As www.i-d.vice.com describes her: ‘Blonde hair, high heels, nipped waist, pouting lips, luxury, decadence, design, fabulousness, airplanes, Medusa, logos, gold, body beautiful, hip hop, celebrity, hotels, money, supermodels, family, Italy, cigarettes, perma-tan, parties, ultimate glamour, ultimate everything, everything in excess: too much is never enough…’ Once upon a time, Donatella Versace was the personal mannequin for her designer brother, who experimented with cutting cloth and creating clothes at home (their mother was a dressmaker). ‘She’s nuclear,’ Santo Versace once said of his feline sister. Having worked so closely with her brother, Donatella was the perfect keeper of the Versace flame, once Gianni was gone.

Today, the collections are a celebration of Versace strength – but with a new ease, energy and delivering effortless luxury. With one eye always on modern culture and what is happening on the street, denim jackets and leather jackets become ‘the new blazer’, teamed perhaps with raffia skirts – and always, always high heels, just like Donatella’s. (She claims she doesn’t own a pair of flats, except for the odd pair of sneakers.)

But since 1981, the house of Versace has been creating fragrances, too, mirroring the collections within the design house: Versace, Versus, Jeans and Jeans Couture. We chose Versace Crystal Noir, for instance, from the Crystal Collection, for The Perfume Society‘s debut ‘Fragrance Education Discovery Box’, to be sent out to the first 5,000 subscribers : a classic example of the Oriental category, fusing sweet and fruity top notes with exotic white florals, on a warm, sensual creamy base that almost ‘hugs’ you in its embrace. (Do also discover, explore and enjoy Bright Crystal, ‘inspired by a mixture of Donatella Versace‘s own favourite floral fragrances,’ so we’re told.)

VERSACE_BRIGHT_CRYSTALThe latest launches include Eros Pour Femme a radiant and sensual essence, bursting with passion. Citrus, fruity notes of Scillian lemon, mandarin, raspberry sorbet and white currant give way to a feminine floral heart of freesia, magnolia, jasmine petals and orange blossom. In the base, notes of white patchouli, ambrox, sensual woods and musk complete this fragrance.

And for men Pour Homme Dylan Blue. Passion, charisma and individuality are evoked in Dylan Blue, the essence for a contemporary man. A distinctive fougère. Fresh aquatic notes are subtly warmed with an aromatic, woody undertone. Calabrian bergamot, fig leaves and grapefruit are amoung the top notes with mineral musks and tonka-bean bringing masculinity and sensuality.

When it comes to perfume?  Versace is glamour. Sexiness. Style. Bottled, in this case…

www.versace.com


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