Steeped in the traditions of Italy’s master leather craftsmen and renowned for its extraordinary leather goods, Bottega Veneta stands for individuality and self-confidence, a philosophy expressed in its famous motto, ‘When your own initials are enough.’ The principles that define the brand are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the very highest quality materials.
Also constant is Bottega Veneta’s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. There is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta’s approach to luxury, a partnership perfectly symbolized by the house’s signature intrecciato woven leather.
Tomas Maier, the creative force behind Bottega Veneta, conceived of Bottega Veneta’s first fragrance as a dream of the Venetian countryside. In this setting ‘sits an elegant and austere old villa. The interior is illuminated with shafts of sunlight, the wooden floors gently worn beneath faded frescoes. There’s a library lined with leather-bound books, its windows thrown open to capture a summer breeze redolent of hay, earth, forest and flowers…’
And we defy you not to want to smell the leathery floral chypre through which perfumer Michel Almairac brings that picture to life. The’face’ chosen for the campaign, meanwhile, was the then-unknown 17-year-old Nine d’Urso. The daughter of French fashion icon Inès de la Fressange and Italian businessman and art dealer Luigi d’Urso, she reveals the virtues of her upbringing while radiating an elegance and individuality that is completely modern and wholly her own.
Combining soft, rounded curves and powerful shapes, a smooth outside and an intrecciato texture on the bottom, the Bottega Veneta bottle is a truly beautiful, sensual object. The colors are signature Bottega Veneta: a brunito cap and collar, an ebano logo, and a skin colored leather ribbon clipped with a brunito butterfly. The bottle itself, inspired by Venetian glasswork and the traditional Italian carafe, designed with an eye for timeless lines.
In the recently-launched Bottega Veneta Eau Légère, meanwhile, perfumer Michel Almairac plays up the freshest, brightest facets of Bottega Veneta. His aim was to achieve a gentle freshness, ‘while preserving the soul of the Bottega Veneta original.’
He describes the act of creating this new scent as ‘like passing the original through a waterfall’. (And once again, photographer Bruce Weber photographed Nine d’Urso for the stunning advertising campaign.) Creative Director Maier adds: ‘A fragrance, like a person, has many moods. Bottega Veneta Eau Légère expresses a tender and hopeful mood, those moments when a woman feels most alive and open to the possibilities of the world around her.’
And when her own initials, of course, are enough…
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