Launches

Acqua di Parma + La DoubleJ take us to the beach

Acqua di Parma, in collaboration with La DoubleJ, have dressed an entire beachfront with the new Blu Mediterraneo by La DoubleJ capsule collection for a summer of pure Italian style…     At PSHQ we’re literally salivating over these pictures of the Bocelli family’s bathing establishment, because although we may not be able to wiggle…

Experimental Perfume Club launch online bespoke service!

Experimental Perfume Club has always been about pushing the boundaries and trying new things within the world of fragrance, and now they’ve gone one step further – offering their unique ‘bespoke service’ online! It’s been a tough time for retail, and perfume houses have had an extra layer of difficulty, given that we haven’t been…

‘Scents of Normality’ – candle collections evokes places we miss

Earl of East‘s ‘Scents of Normality‘ just-launched candles have the tagline ‘Buy for charity. Burn for Normality.’ They promise to evoke the ‘places we miss the most during lockdown’ – and you just HAVE to read the so-witty descriptions! This limited-edition series sees Earl of East partnering with Uncommon Creative Studio to create an exclusive…